Designed as a timeless treasure box wrapped in a kinetic façade of rotating golden, mirrored, and translucent elements, the building transforms from day to night, reflecting the city by day and glowing as a luminous landmark after sunset.

Suspended above the ground, the structure creates a shaded communal space that welcomes visitors and offers a place for reflection. Inside, the experience unfolds as a shared journey lasting around 45 minutes. A calm Pre-Show introduces visitors to pre-Islamic Mecca. In the main Narrative Hall, a 360º projection theater with 4D seating and animatronic scenography immerses audiences in the most pivotal moments of the Prophet Muhammad’s (PBUH) life. The visit concludes in the Epilogue, a contemplative space featuring large-scale models of mosques from around the world, allowing visitors to connect the story to their own heritage.

Every aspect of the Unity Experience is designed to be delicate, respectful, and profoundly emotional, creating a collective journey that resonates across cultures and languages. With its iconic architecture and state-of-the-art technology, the project aims to welcome over 1.5 million visitors annually, establishing itself as a landmark of spirituality, memory, and unity.